IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve the community residents of [location] and its surrounding areas.
The community of [location] has thousands of middle-class individuals and families seeking an affordable medical practice to take care of all their health concerns.
Our clinic is a general private medical practice that will treat patients of all ages, incomes, physical abilities, races, and ethnicities. However, there are a few customer segments that we will focus on:
- Middle-Class Individuals: Many middle-class individuals avoid getting healthcare because the costs can be overwhelming. Our practice will attract these individuals with our affordable services, insurance partnerships, and flexible payment plans.
- Hospital Patients: Patients that use hospital services often end up paying far more than they should for basic healthcare. Even if they use insurance, patients still get nickel and dimed when simply getting a health screening or immunization. Furthermore, they rarely have a genuine relationship with their doctor since hospital doctors have so many patients. [Company Name] aims to attract patients who are fed up with these costs and are looking for long-lasting relationships with their medical team.
- Families: Families look for medical practices that can treat everyone in the family. This is far more convenient and affordable than going to multiple doctors. Our clinic will offer pediatrics for young children as well as general healthcare for any adults in the family, all in the same space.