VI. Marketing Plan
This Section's Contents
You can download our Medical Practice Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
The [Company Name] brand will focus on the company’s unique value proposition:
- Client-focused healthcare services, where the company’s interests are aligned with the customer
- Service built on long-term relationships
- Big-hospital expertise in a small-clinic environment
- Moderate pricing for all preventative and general health services
Promotions Strategy
[Company Name] will target all residents of [location] within a 20-mile radius. The company’s promotions strategy to reach the most clientele include:
Referrals
[Company Name] understands that the best promotion comes from satisfied patients. The clinic will encourage its patients to refer their friends and family by providing healthcare benefits for every new client produced. This strategy will increase in effectiveness after the business has already been established.
Social Media
We will maintain a social media presence to attract local clients looking for a new doctor or medical practice. We will post information about our team, services, and general health tips for better wellness. To create a genuine connection with our patients, we will also use social media to engage with them and answer any questions they may have about our practice.
Website
[Company Name] will have an informative and attractive website featuring all its services and referrals from other satisfied patients. The website will be highly informative and be designed in a way that is friendly and eye-catching.
SEO
[Company Name] will invest in a high SEO presence so that the clinic is listed at the top of the Google or Bing search engine when a potential patient is researching private medical practices in [location].
Insurance Partnerships
[Company Name] will partner with local and national insurance companies. These services will recommend our clinic when their customers search for nearby medical practices.
Direct Mail
[Company Name] will use a direct mail campaign to promote its brand and draw clients. The campaign will blanket specific neighborhoods with simple, effective mail advertisements highlighting the credentials and credibility of [Company Name].
Pricing Strategy
[Company Name]’s pricing will be significantly lower than big hospitals. We will partner with as many insurance companies as possible to ensure that our patients’ medical care is covered. For services not fully covered by insurance, we offer a flexible payment program so patients are not overwhelmed by their medical bills.
