Lounge Business Plan Template [Updated 2024]

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II. Company Overview

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] is a cozy community lounge located in [Location]. Our mission is to create a fun and relaxed environment where residents can buy drinks and food, and socialize with their friends, family, and neighbors. We also have fun activities such as pool tables and darts and have special events like karaoke nights. With our relaxing environment, fun activities, good food, and friendly staff, we aim to make [Company Name] a home away from home.

[Company Name]’s History

Upon surveying the local customer base and finding potential retail locations, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].

[Company Name]’s operations are currently being run out of [Founder’s Name] home office, but once the lease on [Company Name] retail location is finalized, all operations will be run from there.

Since incorporation, the company has achieved the following milestones:

  • Developed the company’s name, logo, and website
  • Found a location for the lounge and signed a Letter of Intent to lease it
  • Initial floor and design plans
  • Created the food and drinks menu
  • Determined equipment and inventory requirements

[Company Name]’s Products/Services

[Company Name] provides a relaxing and inviting atmosphere to unwind in after a long day or week. Our friendly staff and welcoming environment encourage relaxation and conversation. Customers can indulge in an extensive menu of drinks, appetizers, and dinner options. They can also enjoy the multiple sources of entertainment [Company Name] provides, including darts, pool, and karaoke.

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