Lounge Business Plan Template [Updated 2024]

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VI. Marketing Plan


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

The [Company Name] Brand

The [Company Name] brand will focus on the Company’s unique value proposition:

  • Offering an inviting and relaxing environment
  • Providing high-quality drinks and food
  • Providing a premiere lounge experience
  • Providing excellent customer service

Promotions Strategy

[Company Name] expects its target market to be individuals living, working, and going to school within a 20-mile radius. The company’s promotions strategy to reach these individuals includes:

Direct Mail
[Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts, and/or provide other enticements for people to frequent the lounge.

Public Relations
We will contact all local and area newspapers and television stations and send them a press release describing the opening and unique value proposition of [Company Name].

Advertising
[Company Name] will initially advertise in local newspapers and local tv shows, and sponsor community events in order to gain awareness.

Social Media
Since the company’s main target market is students and young adults, raising [Company Name]’s online visibility will help in bringing people to the lounge.

Pre-Opening Events
Before opening the lounge, [Company Name] will organize pre-opening events designed for prospective customers, local merchants, and press contacts. These events will create buzz and awareness for [Company Name] in the area.

Website/SEO
[Company Name] will invest in developing a professional website that displays all of the services offered by the company. It will also invest in SEO so that the company’s website will appear at the top of search engine results.

Pricing Strategy

[Company Name] pricing will be moderate so customers feel they receive great value when patronizing the lounge.

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