V. Competitive Analysis
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Direct & Indirect Competitors
The following gyms and recreational facilities are located within a 10-mile radius of [Company Name], thus providing either direct or indirect competition for customers:
Downtown Community Center
Downtown Community Center has been a great service to the residents of [Location] for years. The facility offers a racquet court, a basketball gym, a swimming pool, and a fitness area for all residents looking to get fit. All of this comes at a moderate price, which allows all residents to enjoy its offerings.
While Downtown Community Center will continue to be a great center for anyone looking for inexpensive recreation, they are a small facility with very few amenities. [Company Name] will have far more options, meaning we can accommodate numerous residents and teams at a time.
Global Fitness Gym
Global Fitness Gym is a national chain of gyms with five locations throughout [Location]. It is the most popular gym in town, offering cardio machines, weights, a swimming pool, and more for just a modest membership of $30/month. Some locations even have an outdoor basketball court and a mini spa area for premium members.
Though Global Fitness Gym is a competitor for residents looking for general exercise activities, they are not a major competitor when it comes to offering sports amenities. A few locations have a basketball court, but this is not the major focus of their brand. Anyone looking for more than a basic gym will prefer to join [Company Name].
Uptown’s Recreational Center
Uptown’s Recreational Center has been the go-to sports and recreational facility for the affluent residents of [Location] since 2002. For a monthly membership fee, individuals and families can utilize the center’s many facilities, including swimming pools, basketball courts, tennis courts, and more. It is a large complex that has a little something for anyone who visits.
Though Uptown’s Recreational Center will continue to thrive, the pricey membership fee keeps many residents from joining. Furthermore, many of the amenities (such as the tennis courts) are only available outdoors, meaning they are unavailable during the cold and winter months.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Facility Size: [Company Name] will be the largest indoor sports facility in the region. We offer far more amenities than other local gyms and sports centers, including multiple courts, a jogging track, and fitness areas.
- Location: [Company Name] will be located in the heart of downtown [Location] and be easily accessible by car, foot, or public transportation.
- Affordability: No one should be turned away from a sports center just because they can’t pay expensive fees. That’s why our fees are moderately priced. We also offer discounted rates for those who earn less than the median income.
