Indoor Sports Facility Business Plan Template [Updated 2024]

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II. Company Overview

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] is a new massive indoor sports facility serving the residents of [Location]. The facility offers numerous amenities for sports enthusiasts including basketball courts, volleyball courts, and a jogging/walking track. Residents can pay drop-in rates or sign up for a membership. Teams that need to reserve our courts can do so online for a fee. The facility also offers classes in various activities that residents can sign up for and pay for online. By including all of these amenities and options, we aim to be the only indoor sports facilities that the residents of [Location] will ever need.

Though we aim to make a profit, we also want to be a valuable service to the community. Therefore, all passes, gear, snacks, and classes will be offered at a reduced cost for individuals and families earning less than the median income. Everyone has a right to enjoy our amenities without being priced out.

[Company Name] is run by [Founder’s Name], a former professional athlete, and current coach and sports facility manager. For [X] years, he has managed a popular sports complex on the other side of the country but has been eager to open up his own facility in his hometown. His experience has provided him with in-depth knowledge of both the operations and management sides of running such a facility. Furthermore, his popularity will ensure that our business is successful and profitable.

[Company Name]’s History

[Company Name] was incorporated by [Founder’s Name] on [date of incorporation] as an S-Corporation. The company is currently being run out of [Founder’s Name]’s home, but once the facility is built, all operations will run from there.

Since incorporation, [Company Name] has achieved the following milestones:

  • Located available space to build the facility
  • Developed the company’s name, logo, and website located at [website]
  • Determined equipment and fixture requirements
  • Began recruiting key employees

[Company Name]’s Products/Services

[Company Name]’s indoor sports facility offers numerous courts and other amenities for residents to enjoy. Some of the amenities we provide include:

  • Basketball courts
  • Volleyball courts
  • Racquetball courts
  • Exercise rooms
  • Jogging/walking track

The facility also offers classes in various activities such as yoga, tai chi, sport, dance, and martial arts. Residents can sign up and pay for these classes online.

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