VI. Marketing Plan
This Section's Contents
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The [Company Name] Brand
[Company Name] seeks to position itself as a high-quality indoor sports facility that offers everything our active residents could ever want. We pride ourselves on our customer service and our modern, clean facilities.
The [Company Name] brand will focus on the facility’s unique value proposition:
- Offering a central location in the downtown area
- Providing excellent customer service
- Providing easy access to courts and other sports amenities for a moderate price
Promotions Strategy
[Company Name] expects its target market to be residents living within a 10-mile radius of its location. [Company Name]’s promotion strategy to reach these potential customers includes:
Website/SEO
[Company Name] will develop a professional website that displays photos of our facilities and a schedule of upcoming classes. The company will also invest in SEO so that the company’s website will appear at the top of search engine results.
Social Media
[Founder’s Name] will create the company’s social media accounts and invest in ads on all social media platforms. The company will use targeted marketing to appeal to our target demographics.
Community Events/Organizations
The company will promote itself by distributing marketing materials and participating in local community events, such as sporting events.
Pre-Opening Events
Before opening the facility, [Company Name] will organize pre-opening events designed for prospective local customers and press contacts. These events will create buzz and awareness for [Company Name] in the area.
Public Relations
We will contact all local and regional area newspapers and television stations to tell them about the facility opening and the unique value proposition of [Company Name].
Sponsorships
[Company Name] will also invest in sponsoring certain nonprofit and community events so that banners and collateral material are displayed all over the event.
Pricing Strategy
[Company Name] pricing will aim to be more moderately priced than most sports complexes but still be high enough to maintain a profit. We will offer discounts to anyone who can prove they earn less than the median income. No matter what services they pay for, customers will feel they receive great value when using our facility.
