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Indoor Playground Business Plan Template [2021 Updated]

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I. Executive Summary


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Business Overview

[Company name] is [Location]’s first indoor playground for children ages 4-12. The facility resembles a little town with a firehouse, post office, car garage, grocery store and a tiny house perfect for tea parties. In addition, the facility has a large room with a jumping pad and a huge play structure with slides and obstacles.

The location will also feature a selection of adventure options including zip lining, ninja course and trampolines.

While kids enjoy playing, parents can enjoy coffee and snacks from the café.

Products Served

Below is [Company Name]’s initial offerings:

  • Children Play
  • Inflatables
  • Ball pool
  • Soft play
  • Adventure Play
  • Ninja course
  • Trampoline park
  • Zip lines

Customer Focus

[Company Name] will primarily serve the residents who live within a 10 mile radius of our facility. The demographics of these customers are as follows:

  • 97,827 residents
  • 31,987 children
  • Average income of $94,000
  • 66% married
  • 51% in Mgt./Professional occupations
  • Median age: 39 years

Management Team

[Company Name] is led by [Founder’s Name] who has been in the daycare business for 20 years. While [Founder] has never run an indoor playground himself, he was a manager at two local children’s gyms. As such [Founder] has an in-depth knowledge of indoor playground businesses.

Success Factors

[Company Name] is uniquely qualified to succeed for the following reasons:

  • There is currently no other indoor playground in the community we are entering and there is a need for this due to the high family population in the area.
  • Our location is in a high-volume area with little direct traffic, and will thus be highly convenient to significant numbers of passersby each day.
  • The management team has a track record of success in the business.
  • Indoor playgrounds are proving to be a successful business concept in the U.S.

Financial Highlights

[Company Name] is currently seeking $460,000 to launch. Specifically, these funds will be used as follows:

  • Facility design/build: $170,000
  • Working capital: $290,000 to pay for marketing, salaries, and land costs until [Company Name] reaches break-even.

Top line projections over the next three years are as follows:

 Year 1Year 2Year 3Year 4Year 5
Revenue$738,000 $1,716,272 $2,007,297 $2,331,125 $2,694,524
Total Expenses$639,595 $1,021,515 $1,110,127 $1,190,308 $1,273,715
EBITDA$98,405 $694,757 $897,169 $1,140,817 $1,420,809
Depreciation$16,560 $16,560 $16,560 $16,560 $16,560
EBIT$81,845 $678,197 $880,609 $1,124,257 $1,404,249
Interest$18,554 $16,235 $13,916 $11,596 $9,277
Pre Tax Income$63,291 $661,962 $866,694 $1,112,661 $1,394,972
Income Tax Expense$22,152 $231,687 $303,343 $389,431 $488,240
Net Income$41,139 $430,276 $563,351 $723,230 $906,732
Number of locations11111
Avg customers/day100150200250300

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