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Indoor Playground Business Plan Template [2021 Updated]

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II. Company Overview


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company name] is [Location]’s first indoor playground for children ages 4-12. The facility resembles a little town with a firehouse, post office, car garage, grocery store and a tiny house perfect for tea parties. In addition, the facility has a large room with a jumping pad and a huge play structure with slides and obstacles.

The location will also feature a selection of adventure options including zip lining, ninja course and trampolines.

While kids enjoy playing, parents can enjoy coffee and snacks from the café.

[Company Name]’s History

[Company name] was founded in [year] by [Founder’s name]. It will be only one of two indoor playground facilities in the area.

[Founder’s name] first saw the business opportunity in the indoor playground industry when he realized after almost two decades of working in daycares and children’s gyms, that as the population increased, the need for children’s facilities also increased.

Since incorporation, the Company has achieved the following milestones:

  • Found location site and signed lease
  • Developed the company’s name, logo and website located at [website]
  • Determined equipment and facility requirements
  • Begun recruiting key employees

[Company Name]’s Products/Services

Below is [Company Name]’s initial offerings:

  • Children Play
  • Inflatables
  • Ball pool
  • Soft play
  • Adventure Play
  • Ninja course
  • Trampoline park
  • Zip lines
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