IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve the residents of [company location] and the immediately surrounding areas.
The precise demographics of the town in which our retail location resides is as follows:
|Under 5 years||5.20%||5.60%||4.80%|
|15 to 19 years||4.30%||4.20%||4.40%|
|20 to 24 years||7.20%||7.00%||7.30%|
|25 to 29 years||12.10%||11.90%||12.40%|
|30 to 34 years||10.60%||10.90%||10.30%|
|35 to 39 years||8.00%||8.30%||7.60%|
|40 to 44 years||6.70%||7.00%||6.30%|
We will primarily target the following customer segments:
- Parents: The business will attract parents looking for an option to keep their children active and entertained, even in the winter months.
- Schools: There are several pre-school and elementary schools in the area that the company will target to gain access to their parent/student population