V. Competitive Analysis
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Direct & Indirect Competitors
The following businesses are located within a 50-mile radius of [Company Name], thus providing either direct or indirect competition for customers:
Healthy Eating Hydroponics Solutions
Healthy Eating Hydroponics Solutions is a large hydroponics farm in [location]. In business for over 20 years, Healthy Eating Hydroponics Solutions delivers locally grown vegetables to retailers and wholesalers across the area. Healthy Eating Hydroponics Solutions also offers distribution services for out of state customers. The company works with some of the most well-known companies in the United States.
While this company has an established customer base and national brand recognition, it does not sell to restaurants or end-consumers. Additionally, it only sells to retailers and wholesalers in large quantities and does not take small orders.
Farm To Table Hydroponics
Farm To Table Hydroponics is another hydroponics farm that specializes in exotic herbs and produce. The farm has been in business for over a decade and is well-known in the community. Customers are able to come to the hydroponics farm and pick out their own produce or they can order it online and have it delivered for a small fee.
Although this farm has an excellent track record for service, it is also the most expensive hydroponics farm in the area. Additionally, it has a limited product selection and does not grow a wide range of fruits and vegetables.
Veggie Grow Hydroponics
Veggie Grow Hydroponics is also a hydroponics farm that offers an array of fresh vegetables. The company was founded in 2018 by experienced hydroponics farmers. Veggie Grow Hydroponics is mostly known for its innovative use of technology and its high yield crops. The company sells its products to large supermarket chains throughout the region and is particularly attentive to continuous quality improvement processes for the satisfaction of the b2b customer and the end-consumer.
While Veggie Grow Hydroponics has a strong branding and following, the company only serves supermarkets and does not sell its products direct to consumers or to local restaurants.
[Company Name] enjoys several advantages over its competitors. Those advantages include:
- Management: The company’s management team has years of business and marketing experience that allows them to market and serve customers in a more sophisticated manner than competitors.
- System/Equipment: The company uses the latest and most efficient hydroponics farming system and equipment and is guided by best practices in the industry.
- Quality products at affordable pricing: The complete array of hydroponics products offered by [Company Name] nearly equals the most premium positioned competitor, [Competitor Name]. However, [Company Name] will offer these products at a much more affordable price.
- Customer-oriented service: [Company Name] will have a full-time sales manager to keep in contact with customers and answer their everyday questions. [Founder’s Name] realizes the importance of accessibility to customers and will instruct the sales manager to proactively solicit feedback from customers.