II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name], located in [insert location here] is a newly established hydroponics farm business that will grow and sell a variety of fresh fruits and vegetables for the local community to enjoy all year round. The hydroponics farm aims to be the community’s go-to source for high quality fresh food. The farm will use an aggregate system of growing produce without soil that maximizes yield while efficiently controlling important cultivation factors and nutrient levels.
The company’s primary service includes the cultivation of different varieties of fruits and vegetables. It will sell its products to end consumers as well as retail establishments such as supermarkets and restaurants. The company will also participate in local farmers markets and operate a farm stand onsite to cater to the needs of direct consumers.
[Company Name] was founded by [Founder’s Name], an experienced hydroponics farmer who has been working in the industry for 15 years. He graduated from [University] with an agriculture degree in [Year] and has been working at a large hydroponics farm since then. [Founder] started out in an entry level position with the farm and has been working in progressively responsible roles where he learned how to manage and run a hydroponics farm business before starting [Company name].
[Company Name]’s History
[Founder] began researching what it would take to start his own hydroponics farm business and did a thorough analysis on the costs, market, demographics, and competition. [Founder] has compiled enough information to develop his business plan in order to approach investors.
Once his market analysis was complete, [Founder] began surveying the local vacant commercial properties and has identified an ideal location for the hydroponics farm facility. [Founder’s Name] incorporated [Company Name] as a Limited Liability Corporation on [date of incorporation].
Since incorporation, the company has achieved the following milestones:
- Located available property that is ideal for the hydroponics farm and signed a letter of intent to purchase it
- Developed the company’s name, logo, and website located at [website]
- Determined hydroponics growing system equipment and supplies
- Created the list of products to be offered
- Began recruiting key employees with experience in hydroponics farming, sales and marketing, and farm management
[Company Name]’s Products/Services
[Company Name] will grow and sell a variety of fresh produce including the following fruits and vegetables: