IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve individuals, restaurants, and supermarkets in the community of [company location] and its surrounding areas.
The community of [company location] has thousands of individuals, restaurant owners, and supermarkets who are interested in purchasing locally grown, fresh produce.
Customer Segmentation
The company will primarily target the following three customer segments:
- Local restaurants: There is a growing demand for locally grown produce among restaurant owners and consumers. There are a number of local restaurants in the area including a mix of fast food, quick-service, trendy farm-to-table, and high-end establishments.
- Supermarkets: There are a variety of supermarkets and specialty grocers in the community that are looking for fresh produce they can depend on all year round.
- Individuals: The company will also target individual consumers who are looking to purchase fresh fruits and vegetables for their family meals. Farmers markets are popular in the community, and [Company Name] will set up a stand at local farmers markets and an additional one on-site to provide convenient access for local consumers.
