II. Company Overview
This Section's Contents
You can download our Hotel Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name], located at [insert location here], is a new, small, business-class hotel focused on providing rooms with a clean and modern character that is attractive to business visitors to the area. The Company’s rooms will feature modern furniture, high-end technology and modern accessories.
[Company Name] was founded by [Founder’s Name]. While [Founder’s Name] has been in the hotel industry for some time, it was in [month, date] that he decided to launch [Company Name]. Specifically, during this time, [Founder] took a business trip to Madison, WI. During his trip, [Founder’s Name] could not find a mid-level, business class hotel in the downtown area. After several visiting the hotel options in the city and learning of the expected growth in business travel to Madison, [Founder’s Name] clearly recognized an opportunity that a business-class hotel would enjoy significant success in this area.
Specifically the local demographics, business demographics and competitive situations in the Madison location were so favorable to the success of this hotel idea that he knew it would work.
[Company Name]’s History
Upon returning from Madison, surveying the local customer base and online market, estimating business travel growth, and finding a potential hotel location, [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation].
The hotel development operations are currently being run out of [Founder’s Name] home office. Once the land rights have been purchased, operations will be run from an on-site location to insure that every detail is being thought out and completed.
Since incorporation, the company has achieved the following milestones:
- Found site location and signed the land deed purchasing rights to the land.
- Developed the company’s name, logo and website located at www…
- Hired an architecture firm to create a blueprint of the hotel
- Taking bids from construction crews and electrical engineering firms
- Determined equipment leasing and financing requirements
- Began recruiting key employees with experience in the hotel industry
[Company Name]’s Services
Below is [Company Name]’s initial service offerings and amenities provided.
- Single Rooms
- Studio Apartment Style VIP Rooms for long-term stays
- Conference Room
|Two Double Beds or One Queen Bed
|Complimentary Coffee, Tea, and Chocolate
|TV with Cable
|Studio Apartment Style VIP Rooms
|Sitting Room area with Workspace, Couch and TV.
|California King bed
|1 Luxury Bathroom with Jacuzzi and Shower
|Coffee, Tea, and Chocolate
|Fully-equipped kitchenette with oven, microwave, refrigerator, pots, pans, etc
|Dining area with dining table
|Flat Panel TV
|Complimentary Bath Robe, Slipper, and Bathroom Amenities
|Comfortable seating for 15 at a board-room style table
|Conference call capable phones
|Elevated large LCD screen compatible with DVD, VHS, and computer connection
|Large windows with automatic shades
[Company Name] will develop a 20,000 square foot hotelwith key elements that will include the following:
- Upper and Lower Floors with 18 Single
- 2 Studio Apartment Rooms
- Conference Room
Located below is a rough sketch of the hotel design plan:
The hotel location will have 15 dedicated parking spots which should suffice even in peak parts of the travel season as guests will often not have cars with them
[Company Name] plans to be open 7 days a week, 24 hours a day, to take care of all guests’ inquiries and issues as they may arise. As demand dictates, we may extend or reduce our services and hours.