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Gas Station Business Plan Template [2021 Updated]


IV. Customer Analysis

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will primarily serve people residing in [Location] and the immediately surrounding areas in a 10 mile radius. We will also serve tourists traveling through by vehicle. The area we serve is populated mostly by families that lead busy lifestyles; as a result, they have their own cars and the need to fuel and maintain it.

The precise demographics of the town in which our location resides is as follows:

Total Population26,09710,725
Square Miles6.893.96
Population Density3,789.202,710.80
Population Male48.04%48.84%
Population Female51.96%51.16%
Target Population by Age Group
Age 18-243.68%3.52%
Age 25-345.22%4.50%
Age 35-4413.80%13.91%
Age 45-5418.09%18.22%
Target Population by Income
Income $50,000 to $74,99911.16%6.00%
Income $75,000 to $99,99910.91%4.41%
Income $100,000 to $124,9999.07%6.40%
Income $125,000 to $149,9999.95%8.02%
Income $150,000 to $199,99912.20%11.11%
Income $200,000 and Over32.48%54.99%

Customer Segmentation

The Company will primarily target the following three customer segments:

  • Residents: The area in which the Company will operate has a significant population of car owners.
  • Local businesses: There are many local businesses with a number of employees that drive to work.
  • Tourists: Road trippers need fill up their gas tanks while driving through town.
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