IV. Customer Analysis
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Demographic Profile of Target Market
[Company Name] will primarily serve people residing in [Location] and the immediately surrounding areas in a 10 mile radius. We will also serve tourists traveling through by vehicle. The area we serve is populated mostly by families that lead busy lifestyles; as a result, they have their own cars and the need to fuel and maintain it.
The precise demographics of the town in which our location resides is as follows:
|Target Population by Age Group|
|Target Population by Income|
|Income $50,000 to $74,999||11.16%||6.00%|
|Income $75,000 to $99,999||10.91%||4.41%|
|Income $100,000 to $124,999||9.07%||6.40%|
|Income $125,000 to $149,999||9.95%||8.02%|
|Income $150,000 to $199,999||12.20%||11.11%|
|Income $200,000 and Over||32.48%||54.99%|
The Company will primarily target the following three customer segments:
- Residents: The area in which the Company will operate has a significant population of car owners.
- Local businesses: There are many local businesses with a number of employees that drive to work.
- Tourists: Road trippers need fill up their gas tanks while driving through town.