II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company name] is engaged in selling and marketing gasoline and diesel products. We are committed to better, safer, cleaner, more efficient, more innovative and more accessible energy. We offer refined petroleum products and lubricants for retail and commercial channels.
We will also have a minimart that offers a selection of snacks, beverages and automotive products.
[Company Name]’s History
For [x] years, [Company Name] has been [City]’s leading companies for crude oil and gas production. It was in [year] when [Founder’s name] first established his first gas station in [Location]. He decided to open up a small gas station after seeing that there is no existing gas station within 5 miles from his location. It quickly gathered patrons until it expanded its operations. Today, [Company name] has [x] stations in [Location].
Since incorporation, the company has achieved the following milestones:
- Developed the company’s name, logo and website
- Determined equipment and supply requirements
- Began recruiting key employees with experience
- Surveyed other possible locations for expansion
The business is currently being run by [Founder’s Name]’s son, [Name]. [Name]’s focus for the company is to bring value to every stakeholder; from our employees, business partners, franchisees to the community and the environment.
[Company Name]’s Products/Services
[Company Name]’s products and services are classified under the following categories:
- Engine and Transmission Oils
- Brake & Engine Fluids
- Liquified Petroleum Gas
- Snacks and Beverages