V. Competitive Analysis
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Direct & Indirect Competitors
The following businesses are located within a 5 mile radius of [Company Name], thus providing either direct or indirect competition for customers:
Gas Plaza is a family-owned gas station and convenience store with a food court, play area, shower station, and gift shop. The plaza houses a fudge shop, a coffee shop, and a convenience store which offers fresh grab-and-go foods such as doughnuts, produce, and rotisserie chicken, as well as frozen meats.
Local Pump owns and operates about a half a dozen gas stations throughout the state.
In addition to gas, each location offers deli-prepared foods, jerky, nuts, and tobacco products. It also sells tobacco products, automotive goods, and other nonfood items, such as ammunition and photo supplies. In recent years, the company has developed mobile-based applications and location finders to cater to its mobile customer base.
Established in 1984, Gas Ranger is a privately held chain of gas stations, convenience stores, and truck stops. The company’s truck stops are co-branded with XYZ diesel in order to attract freight customers. Gas Ranger operates approximately 70 locations throughout the U.S.
Each location offers beer, cigarettes, fountain drinks, coffee, snacks, and other items craved by late night shoppers and daytime commuters alike. Corporate customers can take advantage of their fleet fueling service.
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Client-oriented service: [Company Name] will have a full-time manager, on site to help customers with their needs.
- Management: [Founder’s Name] has been extremely successful working in the gas station business and will be able to use his previous experience to assure clients of the care that [Company Name] will take to do the job right.
- Relationships: Having lived in the community for 25 years, [Founder’s Name] knows many of the local leaders, newspapers and other influencers.