IV. Customer Analysis
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Demographic Profile of Target Market
[Company Name] will serve the community of [company location] and its surrounding areas. The Company will primarily sell its salmon to local restaurants, grocery stores, and food processors.
The community of [company location] has lots of restaurants that serve fish and other seafood, hundreds of grocery stores with fresh fish sections, and around 45 food processors that could benefit from a local source of fresh salmon. Fresh fish is becoming a popular choice for many people in the community and there is currently no other local salmon farm to meet this growing demand.
Customer Segmentation
The Company will primarily target the following three customer segments:
- Food Processors: Food processors represent the largest proportion of industry sales. The emergence of large fish farming operations has increased processing capabilities, and consumer demand for ready-to-cook fish has grown with the availability of such processing.
- Restaurants: While this segment represents a relatively small proportion of industry revenue, fish remains one of the most common ingredients in many local restaurant dishes.
- Grocery stores: Demand from this segment has remained relatively steady, accounting for nearly 19% of sales.
