II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name], located in [insert location here] is a newly established fish farming company that will provide high quality sustainably farmed salmon for local restaurants, grocers, and food processors. The company uses the latest technology and fish farming best practices to ensure its salmon meets the strictest of regulations and exceeds the most discerning consumers’ flavor expectations.
[Company Name] is led by [Founder’s name], who has been in the fish farming industry for [x] years. [Founder’s name] graduated from the University of ABC, where he majored in aquaculture. While he was in school, he worked for a small fish farm nearby, where he was able to participate in all aspects of fish farming. Upon graduation, he landed a job with one of the country’s largest salmon farmers, where he worked his way up. This experience equipped him with an in-depth knowledge of common practices in the salmon farming industry, from day-to-day tasks to management.
[Founder] began researching what it would take to create his own fish farming company and did a thorough analysis on the costs, market, demographics, and competition. [Founder] has compiled enough information to develop his business plan in order to approach investors.
[Company Name]’s History
Once his market analysis was complete, [Founder’s Name] began surveying the local available commercial properties and located an ideal location for the fish farm. [Founder’s Name] incorporated [Company Name] as a Limited Liability Corporation on [date of incorporation].
Once the purchase is finalized, construction can begin to build-out the facility.
Since incorporation, the Company has achieved the following milestones:
- Located available property for sale that is ideal for salmon farming
- Developed the Company’s name, logo, and website located at [website]
- Hired a general contractor for the build-out of the packaging warehouse, small farm, and distribution area
- Determined equipment and necessary supplies for the fish farm
- Began recruiting key employees with previous fish farming experience
[Company Name]’s Products/Services
Below are [Company Name]’s product offerings:
- Fresh salmon by the pound
- Bulk packaged salmon
