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Escape Room Business Plan Template [Updated 2022]

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V. Competitive Analysis


You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Direct & Indirect Competitors

Great Escape
Great Escape offers challenging, interactive escape rooms and immersive theater experiences, including large and immersive show designs, in-character performers, unique puzzles and audience interactions, and exciting storylines, that make for one-of-a-kind experiences.

Great Escape’s spacious lobby is great for company or group team building, events and parties. From helping a tour guide on a daring shipwreck scavenge of the historic sunken pirate ship the Whydah, helping a lead FBI agent crack the case on organized crime in the early 90’s in Boston, to exploring a long-forgotten Apothecary that was operational in the Old Corner Bookstore in the early 1700s, Great Escape’s show themes are based on real events and happenings.

Merlin’s Quests
Merlin’s Quests is the first escape room to be established in [location], the first to offer remote virtual escape rooms and now provides experiences all over the world. Merlin’s Quests offers fun, affordable escape experiences for people of all ages. Merlin’s Quests also partners with other companies and installs and operates experiences in their locations. As the ‘Escape Game’ industry grows, Merlin’s Quests aspires to maintain the most intricate and fun rooms. Through help from its participants and partners, Merlin’s Quests constantly upgrades and expands its services.

Puzzle Hunters
Puzzle Hunters offers the most immersive escape rooms [location] has ever experienced. Whether people are looking for the best value, the most advanced tech, or the longest escape room anywhere in [location], they’ll find it right here! Whether it’s for team-building, holiday celebrations, or any sort of large group, Puzzle Hunters offers unique fun and the best value for group escape room experiences in [location].

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. These advantages include:

  • Management: The Company’s management team has xx years of adventure entertainment and marketing experience that allows them to market and serve customers in an improved and more sophisticated manner than the competitors.
  • Relationships: Having lived in the community for xx years, [Founder’s Name] knows all of the local leaders, newspapers, and other influencers. As such, it will be relatively easy for [Company Name] to build brand awareness and an initial customer base.
  • Great service at an affordable price: The complete array of escape room services offered by [Company Name] rivals the most premium positioned competitor, [Competitor Name]. However, [Company Name] will offer these services at a much more affordable price.
  • Location: [Company Name]’s location will be near the center of town, giving the company access to people going to and leaving the colleges, clubs, and passersby shopping in the city.
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