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Escape Room Business Plan Template [Updated 2022]

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IV. Customer Analysis


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Demographic Profile of Target Market

[Company Name] will serve the residents living within a 20-mile radius of [company location]. The area it will serve is populated mostly by moderate to affluent people; as a result, they have the means to pay for adventure entertainment.

The precise demographics of the town in which the location resides is as follows:

 Fort Lauderdale, FL
Total Population9,818,605
15 to 19 years753,630
20 to 24 years752,788
25 to 29 years759,602
30 to 34 years716,129
Total Households:3,218,511
Household income $50,000 to $74,999550,971
Household income $75,000 to $99,999382,770
Household income $100,000 to $149,999440,285
Household income $150,000 to $199,999187,449
Household income $200,000 or more208,954

Customer Segmentation

The Company will primarily target the following customer segments:

  • Young Adults: Young adults make up the largest target market segment as these people are passionate about adventure and experiential games and have the time and energy to play them.
  • Students: The town has a large population of high school and college students who seek a place where they can have some fun activities with their family and friends. Also, there are multiple high schools and colleges located in the surrounding area.
  • Tourists: The Company will also reach out to people who are visiting the area, and want to experience something new and different.
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