IV. Customer Analysis
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Demographic Profile of Target Market
[Company Name] will serve the residents living within a 20-mile radius of [company location]. The area it will serve is populated mostly by moderate to affluent people; as a result, they have the means to pay for adventure entertainment.
The precise demographics of the town in which the location resides is as follows:
| Fort Lauderdale, FL | |
|---|---|
| Total Population | 9,818,605 |
| 15 to 19 years | 753,630 |
| 20 to 24 years | 752,788 |
| 25 to 29 years | 759,602 |
| 30 to 34 years | 716,129 |
| Total Households: | 3,218,511 |
| Household income $50,000 to $74,999 | 550,971 |
| Household income $75,000 to $99,999 | 382,770 |
| Household income $100,000 to $149,999 | 440,285 |
| Household income $150,000 to $199,999 | 187,449 |
| Household income $200,000 or more | 208,954 |
Customer Segmentation
The Company will primarily target the following customer segments:
- Young Adults: Young adults make up the largest target market segment as these people are passionate about adventure and experiential games and have the time and energy to play them.
- Students: The town has a large population of high school and college students who seek a place where they can have some fun activities with their family and friends. Also, there are multiple high schools and colleges located in the surrounding area.
- Tourists: The Company will also reach out to people who are visiting the area, and want to experience something new and different.
