Escape Room Business Plan Template [Updated 2024]

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I. Executive Summary

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Business Overview

[Company Name] located at [insert location here] is a new escape room focusing on providing a range of puzzle and adventure-based games. The Company will offer an entertaining problem-solving experience in a relaxed, friendly, and safe environment.

The Company’s primary service includes providing a range of puzzles, riddles, adventure games, mystery rooms, and challenges, all in one place. The Company aims to become the number one adventure destination for consumers in [location].

Products Served

The Company will provide the following services to its customers:

  • Puzzle games
  • Role-playing games
  • Military operations missions
  • Questing
  • Scavenger and Treasure Hunts
  • Augmented Reality and Virtual Reality Gaming

Customer Focus

[Company Name] will primarily offer its service to the residents living within a 20-mile radius of the business location. The escape room will be located in a growing community of young professionals. As these types of adventure activities are favored by Gen Z and Millennials, the escape room will enjoy a robust market.

Management Team

[Company Name] is a family-owned escape facility that is owned by [Founder’s name] and his immediate family members. The business will be managed by [Founder’s name] and his son [insert name]. [Founder] has over xx years of experience in adventure entertainment, having led adventure tours all across the US prior to starting his own escape room facility. His in-depth knowledge and expertise will help [Company name] favorably compete with other entertainment options in the area.

Success Factors

[Company Name] is qualified to succeed due to the following reasons:

  • Escape rooms are exploding in popularity, and many young professionals and tourists want to experience these real-life adventures. In addition, the company surveyed local business owners and received highly positive feedback pointing towards a demand for adventure experiences as team building activities, and an excitement about using these services after the escape room launches.
  • The Company’s location is in a high-volume retail area and will thus be highly convenient for a significant number of consumers.
  • The management team has a track record of success in the entertainment sector.
  • The escape room business is a proven business model and has succeeded in communities throughout the nation.

Financial Highlights

[Company Name] is currently seeking $150,000 to launch its escape room. Specifically, these funds will be used as follows:

  • Escape room design/build: $25,000
  • Working capital: $125,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

Top line projections over the next five years are as follows:

Financial SummaryFY 1FY 2FY 3FY 4FY 5
Revenue$560,401 $782,152 $1,069,331 $1,379,434 $1,699,644
Total Expenses$328,233 $391,429 $552,149 $696,577 $776,687
EBITDA$232,168 $390,722 $517,182 $682,858 $922,956
Depreciation$7,000 $7,000 $7,000 $7,000 $7,000
EBIT$225,168 $383,722 $510,182 $675,858 $915,956
Interest$6,016 $5,264 $4,512 $3,760 $3,008
Pre Tax Income$219,152 $378,458 $505,670 $672,098 $912,948
Income Tax Expense$76,703 $132,460 $176,985 $235,234 $319,532
Net Income$142,449 $245,998 $328,686 $436,864 $593,416
Net Profit Margin25%31%31%32%35%

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