VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
[Company Name] seeks to position itself as a high-quality electrical contractor in the industry. Consumers can expect to receive high quality electrical services from skilled contractors in [location] who are trained and certified in the latest electrical technological advancements.
The [Company Name] Brand
The [Company Name] brand will focus on the Company’s unique value proposition:
- Complete list of electrical services
- Licensed with the latest technology
- Highly trained and capable staff of electricians
- Large fleet of vehicles that is ready to be dispatched at a moment’s notice 24/7
- Affordable pricing
Promotions Strategy
[Company Name] expects its target market to be family households and general contractors living and working within a 20-30-mile radius of its location. [The Company’s} promotion strategy to reach these individuals includes:
Social Media
[Company Name] will invest heavily in a social media advertising campaign. The company will hire a brand manager to create the company’s social media accounts and invest in ads on all social media accounts. It will use targeted marketing to appeal to the target demographics.
Major Publications
We will also invest in advertising in selected larger publications until we have achieved significant brand awareness. Advertisements such as billboards and commercials will be shown during peak tv watching time and the billboards will be placed in highly trafficked areas.
Website/SEO
[Company Name] will invest heavily in developing a professional website that displays all of the services the company will be able to provide. It will also invest heavily in SEO so that the brand’s website will appear at the top of search engine results.
Community Events
The company will have tables and booths set up at local community events to hand out free flyers, brochures, and other promotional materials to get the word out about the new company.
Sponsorships
[Company Name] will also invest in sponsoring certain nonprofit events so that their banners and collateral material are displayed all over the event where numerous clients will potentially be.
Networking Events
[Company Name] will attend all networking events related to business, real estate development, and general contracting. It will become a member of the community’s chamber of commerce and the sons will network with the decision makers of large companies who have either committed to be a client or will be a potential client.
Pricing Strategy
[Company Name]’s pricing will be moderate so clients feel they receive great value when utilizing the company’s electrical contracting services.
