IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the community residents of [company location] and its surrounding areas.
The community of [company location] has thousands of single family homes that will likely require electrical work. There are also a number of industrial parks that require regular lighting and other electrical services.
The demographics of the area in which we will operate are as follows:
| Fort Lauderdale, FL | |
|---|---|
| Total Population | 9,818,605 |
| 15 to 19 years | 753,630 |
| 20 to 24 years | 752,788 |
| 25 to 29 years | 759,602 |
| 30 to 34 years | 716,129 |
| Total Households: | 3,218,511 |
| Household income $50,000 to $74,999 | 550,971 |
| Household income $75,000 to $99,999 | 382,770 |
| Household income $100,000 to $149,999 | 440,285 |
| Household income $150,000 to $199,999 | 187,449 |
| Household income $200,000 or more | 208,954 |
Customer Segmentation
The Company will primarily target the following three customer segments:
- Residences: There are a number of residences that will require electrical work as there are a large amount of homes that are over 20 years old. These jobs are small but frequent.
- Industrial Parks: Warehouses regularly require lighting and wiring electrical work.
Large General Contractors: The company will target developers and/or general contractors for them to be the preferred subcontractor for all electrical work.
