I. Executive Summary
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Business Overview
[Company Name] is a drone business located in [Location]. We specialize in using drones to capture high-quality photography and videography around the city. Our drones can provide footage for live streams, cinematography, and still photos. We work with several local industries (such as the film, real estate, and advertising industries) but also offer our services to individuals. So whether a client needs live footage of their team’s match or a stunning view of the city, our drones can get them the footage they need.
Products Served
[Company Name] provides drone aerial footage for numerous industries. Some of these industries include:
- Film
- Real estate
- Tourism
- Sports
- Advertising
- Construction
Customers can request footage in the form of live streams, videos, or photographs.
Customer Focus
[Company Name] serves residents and businesses living in the [Location] area. The demographics of this area are as follows:
- 100,000 residents
- 5,000 businesses
- Average income of $68,000
- 58.9% married
- 49.6% in Mgt./Professional occupations
- Median age: 38 years
Management Team
[Company Name] is led and founded by [Founder’s Name]. [Founder’s Name] has worked with drones for [X] years both as a pilot and a sales professional at a local drone shop. He has captured aerial photography for many personal projects as well as for his clients on a freelance basis. After working for [X] years as a freelancer, he is ready to incorporate his business and hire other drone pilots to help him out.
Success Factors
[Company Name] is uniquely qualified to succeed due to the following reasons:
- There are very few drone businesses in the area that provide aerial photography services.
- The management team has a track record of success in the drone business.
- Market trends such as growth in demand for high-quality drone photography services and the increasing value customers place on drones support our business opportunity.
Financial Highlights
[Company Name] is currently seeking $450,000 to launch. Specifically, these funds will be used as follows:
- Store design/build: $250,000
- Drone purchase and upkeep: $100,000
- Working capital: $100,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even
Top line projections over the next five years are as follows:
| Financial Summary | FY 1 | FY 2 | FY 3 | FY 4 | FY 5 |
|---|---|---|---|---|---|
| Revenue | $560,401 | $782,152 | $1,069,331 | $1,379,434 | $1,699,644 |
| Total Expenses | $328,233 | $391,429 | $552,149 | $696,577 | $776,687 |
| EBITDA | $232,168 | $390,722 | $517,182 | $682,858 | $922,956 |
| Depreciation | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 |
| EBIT | $225,168 | $383,722 | $510,182 | $675,858 | $915,956 |
| Interest | $6,016 | $5,264 | $4,512 | $3,760 | $3,008 |
| Pre Tax Income | $219,152 | $378,458 | $505,670 | $672,098 | $912,948 |
| Income Tax Expense | $76,703 | $132,460 | $176,985 | $235,234 | $319,532 |
| Net Income | $142,449 | $245,998 | $328,686 | $436,864 | $593,416 |
| Net Profit Margin | 25% | 31% | 31% | 32% | 35% |
