Daycare Business Plan Template [Updated 2024]

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VI.Marketing Plan

You can download our Daycare business plan template (including a full, customizable financial model) to your computer here.

The Marketing Plan describes the type of brand [Company Name] seeks to create and the Company’s planned promotions and pricing strategies.

The [Company Name] brand will focus on the Company’s unique value proposition:

  • Offering a comprehensive learning environment that not only teaches children the value of play, but using those principles to further their emotional, intellectual, and physical development.
  • Offering a convenient location that is close to its customer base.
  • Providing excellent customer service.

Promotions Strategy

[Company Name] expects its target market to be parents working and/or living within a 5-mile radius of each of its store. The Company’s promotions strategy to reach these individuals includes:

Direct Mail

[Company Name] will distribute direct mail fliers to neighborhoods surrounding its location. These pieces will provide general information on [Company Name], offer discounts and/or provide other inducements for people to frequent the store.

Public Relations

We will contact all local and area newspapers and television stations to tell them about the opening and unique value proposition of [Company Name].


[Company Name] will initially advertise in local newspapers and sponsor community events in order to gain awareness.

Ongoing Customer Communications

[Company Name] will maintain a website and publish a monthly email newsletter to tell customers about new events, products and more.

Pricing Strategy

[Company Name]’s will segregate children into different age groups ranging from six weeks to five years. The Company will charge a flat rate of $200 per child per week to all children for full-time care regardless of his/her age. This fee can be considered very competitive with high-quality care, such as the local Montessori. The Company also aims at giving discount of 15% to employees of businesses with which the center has partnerships.

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