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Daycare Business Plan Template [2020 Updated]

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IV.Customer Analysis


You can download our Daycare business plan template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will serve the residents of [company location] and the immediately surrounding areas as well as those who work in [company location].

The area we serve is affluent and many are employed in professional services, which means many residents must find competent and reliable day care services for their toddlers and children (especially during regular work hours).

The precise demographics of the town in which our location resides is as follows:

 WilmetteWinnetka
Total Population26,09710,725
Square Miles6.893.96
Population Density3,789.202,710.80
Population Male48.04%48.84%
Population Female51.96%51.16%
Target Population by Age Group
Age 18-243.68%3.52%
Age 25-345.22%4.50%
Age 35-4413.80%13.91%
Age 45-5418.09%18.22%
Target Population by Income
Income $50,000 to $74,99911.16%6.00%
Income $75,000 to $99,99910.91%4.41%
Income $100,000 to $124,9999.07%6.40%
Income $125,000 to $149,9999.95%8.02%
Income $150,000 to $199,99912.20%11.11%
Income $200,000 and Over32.48%54.99%

Customer Segmentation

We will primarily target the following three customer segments:

  1. Stay-at-home moms: Although it may seem counter-intuitive to market [Company Name]’s services to this particular segment, marketing services to this group may have some distinct advantages. First, although traditional day care centers do not offer a comprehensive set of services, [Company Name] will offer its customers a thoroughly nurturing environment that combines the concepts of play with actual learning (articulated in its extensive class offerings). Furthermore, our services allow children to interact with one another through play, an experience not easily fulfilled by stay-at-home mothers. Lastly, these individuals often have many children and thus many responsibilities – it may be easier for them to handle all of their responsibilities if they utilize our services a few times a week.
  1. Business Professionals: The [company location] area is filled with affluent individuals that work in professional environments (this means long work hours as well). These individuals include those who are currently using, but are unsatisfied with, competitors of [Company Name]. For this reason, these individuals need the services that [Company Name] can provide.
  1. Single Parents: Single parents of
    ten work long hours and do not have a spouse to take care of their children. This segment of individuals is looking primarily for reliability (a daycare that is both dependable and flexible around their hectic schedule).

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