VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
The [Company Name] brand will focus on the company’s unique value proposition:
- Client-focused cybersecurity services that are customized for every client
- Service built on long-term relationships
- Thorough knowledge of the clients and their varying needs
Promotions Strategy
[Company Name]’s promotions strategy to reach our target market includes:
Advertisement
Advertisements in print are an excellent way for businesses to connect with their audience. [Company Name] will advertise its company offerings in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.
Social Media Marketing
Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. [Company Name] will use social media to develop engaging content and post customer reviews that will increase audience awareness and loyalty.
Direct Mail
[Company Name] will blanket businesses with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts, and/or provide other enticements for people to use cybersecurity services.
Referrals
[Company Name] understands that the best promotion comes from satisfied customers. The company will encourage its customers to refer other individuals by providing discounts on future services for every new client produced. This strategy will increase in effectiveness over time.
Website/SEO
[Company Name] will invest in developing a professional website that displays all of the services offered by the company. It will also invest in SEO so that the company’s website will appear at the top of search engine results.
Pricing Strategy
[Company Name]’s pricing will be moderate, so customers feel they receive great value when availing of our cybersecurity services.
