IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will primarily serve local businesses located within 20 miles of our location. We expect most of our target market to include healthcare, retail, and fintech businesses. These businesses are typically small to medium-sized, with fewer than 100 employees.
Customer Segmentation
[Company Name] will primarily target the following three customer segments:
- Healthcare businesses: These businesses need to ensure their patient data is secure. Data breaches could result in the leak of private information, which could compromise the health and safety of these businesses’ patients.
- Retail businesses: These businesses need to protect their customer data, including credit card numbers and personal information. Data breaches could lead to financial losses for retailers, as well as damage to their reputations.
- Fintech businesses: These businesses handle a large amount of sensitive financial data, including credit card numbers, bank account numbers, and Social Security numbers. Data breaches could lead to financial losses for fintech businesses, as well as damage to their reputations.
