I. Executive Summary
This Section's Contents
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Business Overview
[Company Name] is a new cybersecurity company located in [Location]. We comprise a team of experienced cybersecurity professionals who have a passion for protecting businesses from cyber threats. [Company Name] offers a wide range of cybersecurity services, including vulnerability assessment, incident response and forensics, 24/7 network monitoring, and endpoint protection.
[Company Name] is committed to providing its customers with the best possible cybersecurity protection. The company uses the latest security technologies and employs a team of highly skilled security professionals who are constantly monitoring for threats. [Company Name] also offers a 24/7/365 security operations center that is available to respond to any security incidents that may occur. Though we are currently a small enterprise, we aim to compete with national brands within the next five years.
Products Served
[Company Name] provides local and national businesses with a suite of cybersecurity services to help them protect their data, systems, and networks from a variety of threats. These services include:
- Vulnerability assessment
- Managed security services
- Incident response services
- Penetration testing
- Security awareness training
- Data protection services
- 24/7 network monitoring
- Endpoint protection
Customer Focus
[Company Name] will primarily serve healthcare, fintech, and retail businesses within a 20-mile radius of our location.
- 2,000 businesses
- Average of 50 employees
- Top represented sector: Retail stores
- Average annual payroll of $1.5 million
Management Team
[Company Name]’s most valuable asset is the expertise and experience of its founder, [Founder’s Name]. [Founder’s Name] has been a cybersecurity professional and consultant for the past 20 years. He has worked with several Fortune 500 companies, helping them to protect their data from cyberattacks. He is a recognized expert in the field of cybersecurity and understands modern cyber threats better than anyone. [Founder’s Name] is eager to apply his decades of experience and knowledge to a new start-up cybersecurity firm.
Success Factors
[Company Name] is uniquely qualified to succeed due to the following reasons:
- [Company Name] will fill a specific market niche in the growing community we are entering. In addition, we have surveyed local businesses and received extremely positive feedback saying that they explicitly want to make use of our services when launched.
- Our location is in an economically vibrant area where new businesses are starting at a fast rate.
- The management team has a track record of success in the small business cybersecurity business.
- The local area is currently underserved and has few independent cybersecurity firms offering our services.
Financial Highlights
[Company Name] is currently seeking $300,000 to launch. Specifically, these funds will be used as follows:
- Office design/build: $100,000
- Equipment and supplies: $50,000
- Working capital: $150,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even
Top line projections over the next five years are as follows:
| Financial Summary | FY 1 | FY 2 | FY 3 | FY 4 | FY 5 |
|---|---|---|---|---|---|
| Revenue | $560,401 | $782,152 | $1,069,331 | $1,379,434 | $1,699,644 |
| Total Expenses | $328,233 | $391,429 | $552,149 | $696,577 | $776,687 |
| EBITDA | $232,168 | $390,722 | $517,182 | $682,858 | $922,956 |
| Depreciation | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 |
| EBIT | $225,168 | $383,722 | $510,182 | $675,858 | $915,956 |
| Interest | $6,016 | $5,264 | $4,512 | $3,760 | $3,008 |
| Pre Tax Income | $219,152 | $378,458 | $505,670 | $672,098 | $912,948 |
| Income Tax Expense | $76,703 | $132,460 | $176,985 | $235,234 | $319,532 |
| Net Income | $142,449 | $245,998 | $328,686 | $436,864 | $593,416 |
| Net Profit Margin | 25% | 31% | 31% | 32% | 35% |
