VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
[Company name] seeks to position itself as a respectable, upper-middle-market competitor in the commercial cultivation industry. Customers can expect high-quality raw products with affordable pricing and excellent packaging.
The [Company Name] brand will focus on the Company’s unique value proposition:
- Efficient and Effective Delivery network
- Quality products at affordable pricing
- Providing excellent customer service and customer experiences
Promotions Strategy
[Company Name] expects its target market to be distributors, and manufacturers. The Company’s promotions strategy to reach the audience includes:
Advertisement
Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. The Company will advertise its company offerings in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.
Public Relations
[Company Name] will hire an experienced PR agency/professional(s) to formulate a compelling PR campaign to boost its brand visibility among the target audience. It will look to garner stories about the company and its services in various media outlets like television stations, radio shows, etc.
Social Media Marketing
Social media is one of the most cost-effective and practical marketing methods for improving brand visibility. The Company will use social media to develop engaging content in terms of various forms and technologies of commercial cultivation and post customer reviews that will increase audience awareness and loyalty.
Industry Events
By attending regional farming conferences, association meetings, and symposia, [Company Name] will network with industry leaders, and seek referrals to potential customers. [Founder’s Name] will often attend with the company sales manager, but both may attend separately in the future as they gain experience in this networking.
Pricing Strategy
[Company Name]’s pricing will be competitive with [Competitor]. Pricing will be about 50% lower than retail prices to allow wholesalers and retailers to earn their margins.
