IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will primarily serve regional distributors of commercial cultivation. Some products may be sold directly to manufacturers in the local area for the production of other products from these ingredients.
These businesses typically gross from $5 million to $50 million in annual revenues and source their supplies from within a 100 mile radius of their facilities.
Distributors and manufacturers of commercial produce in the region see growth in interest in products cultivated commercially and are in need of such ingredients for suppliers.
Customer Segmentation
The Company will primarily target the following customer segments:
- Regional Distributors: The Company will sell its products to regional distributors, who will sell them to manufacturers who process, package and sell the products.
- Manufacturers: Small manufacturers that process commercial produce work directly with local farms to keep costs low whenever possible.
- Retailers: Retailers that buy produce and other like items directly, eliminating the middleman will be an additional target for the company.
