V. Competitive Analysis
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Direct & Indirect Competitors
Pro Cleaners has been leading the United States’ professional cleaning market for xx years. The company has grown from a single-person window washing service to a corporate cleaning giant in its service history. Competitor 1 commercial custodial cleaning and maintenance services focus heavily on green cleaning and environmental stability. The cleaning and janitorial teams are trained in using modern cleaning equipment and educated on all necessary chemical and safety protocols.
Two Tone Cleaners
With a mission to create a “cleaner, healthier, and safer environment,” competitor 2 has been in the cleaning industry for over a century. The company is one of the largest commercial cleaning businesses in the country, providing indoor commercial cleaning services in more than 25 states.
Top Notch Cleaning
Top Notch Cleaning has grown significantly to provide various services and cleaning solutions to clients across the country. Adhering to practices set by the EPA, CDC, and FDA, Top Notch Cleaningmakes use of specialty, proprietary cleaning, and disinfecting systems to eliminate dust and bacteria from a variety of services and areas. The company regularly cleans daycare centers, schools, hotels, laboratories, manufacturing plants, medical centers, shopping centers, and office buildings.
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Management: [Founder’s Name] has been extremely successful working in the cleaning service businesses and will be able to use his previous experience to assure clients of the best cleaning practices. His unique qualifications will serve customers in a much more sophisticated manner than [Company Name’s] competitors.
- Relationships: Having lived in the community for xx years, [Founder’s Name] knows all of the local leaders, newspapers, and other influencers. As such, it will be relatively easy for [Company Name] to build brand awareness and an initial customer base.
- Great service at an affordable price: The wide range of cleaning services offered by [Company Name] nearly equals the most premium positioned competitor, [Competitor Name]. However, [Company Name] will offer these commercial cleaning services at a much more affordable price.
- Location: [Company Name]’s location is near the center of town, giving the company access to small and large businesses, educational institutions, factories and manufacturing units, government facilities, medical facility, and restaurants in the city.