IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve businesses and facilities in [location] and its surrounding areas.
The following numbers of businesses operate within 20 miles of our headquarters:
| Total Businesses | 38,124 |
|---|---|
| Forestry, Fishing, Hunting, and Agriculture Support | 0.29% |
| Mining | 0.35% |
| Utilities | 0.23% |
| Construction | 9.64% |
| Manufacturing | 4.16% |
| Wholesale Trade | 5.62% |
| Retail Trade | 14.54% |
| Transportation and Warehousing | 2.83% |
| Information | 1.81% |
| Finance and Insurance | 6.56% |
| Real Estate and Rental and Leasing | 4.75% |
| Professional, Scientific and Technical Services | 11.36% |
| Management of Companies and Enterprises | 0.69% |
| Admin, Support, Waste Mgt, Remediation Services | 5.15% |
| Educational Services | 1.20% |
| Health Care and Social Assistance | 10.80% |
| Arts, Entertainment and Recreation | 1.66% |
| Accommodation and Food Services | 8.59% |
| Other Services (Except Public Administration) | 9.78% |
Customer Segmentation
The Company will primarily target the following customer segments:
- Small Businesses: The Company’s first target group will be small businesses. This segment is most likely to seek cleaning services to maintain their offices and work spaces clean and tidy, since this will impact the mood and environment of the workplace.
- Educational Institutions: The Company’s second target group comprises educational institutes that will avail of the cleaning services to combat the spread of disease in high-touch and high-traffic areas in order to make educational experiences both safe and memorable.
- Factories and Manufacturing Companies: Dirt and debris can accumulate quickly in these environments, and it’s important to remove them to avoid harming workers and expensive machinery. Commercial cleaning is necessary to tackle the specialized cleaning needs of factories and manufacturing units to achieve a pristine workplace for both employees and customers.
- Government Facilities: Government buildings serve the community, and with that civic obligation comes a wide range of visitors, responsibilities, and potentially heavy foot traffic to the facility. Government facilities, as representatives of the public, need to maintain high standards of cleanliness and presentation.
- Medical Facility: The cleaning needs of medical facilities are very crucial for patient safety, confidence, HCAHPS scores, and their reputation could all suffer if the medical facilities are not in good hygienic condition.
