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Commercial Cleaning Business Plan Template [Updated 2022]

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IV. Customer Analysis


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Demographic Profile of Target Market

[Company Name] will serve businesses and facilities in [location] and its surrounding areas.

The following numbers of businesses operate within 20 miles of our headquarters:

Total Businesses38,124
Forestry, Fishing, Hunting, and Agriculture Support0.29%
Mining0.35%
Utilities0.23%
Construction9.64%
Manufacturing4.16%
Wholesale Trade5.62%
Retail Trade14.54%
Transportation and Warehousing2.83%
Information1.81%
Finance and Insurance6.56%
Real Estate and Rental and Leasing4.75%
Professional, Scientific and Technical Services11.36%
Management of Companies and Enterprises0.69%
Admin, Support, Waste Mgt, Remediation Services5.15%
Educational Services1.20%
Health Care and Social Assistance10.80%
Arts, Entertainment and Recreation1.66%
Accommodation and Food Services8.59%
Other Services (Except Public Administration)9.78%

Customer Segmentation

The Company will primarily target the following customer segments:

  • Small Businesses: The Company’s first target group will be small businesses. This segment is most likely to seek cleaning services to maintain their offices and work spaces clean and tidy, since this will impact the mood and environment of the workplace.
  • Educational Institutions: The Company’s second target group comprises educational institutes that will avail of the cleaning services to combat the spread of disease in high-touch and high-traffic areas in order to make educational experiences both safe and memorable.
  • Factories and Manufacturing Companies: Dirt and debris can accumulate quickly in these environments, and it’s important to remove them to avoid harming workers and expensive machinery. Commercial cleaning is necessary to tackle the specialized cleaning needs of factories and manufacturing units to achieve a pristine workplace for both employees and customers.
  • Government Facilities: Government buildings serve the community, and with that civic obligation comes a wide range of visitors, responsibilities, and potentially heavy foot traffic to the facility. Government facilities, as representatives of the public, need to maintain high standards of cleanliness and presentation.
  • Medical Facility: The cleaning needs of medical facilities are very crucial for patient safety, confidence, HCAHPS scores, and their reputation could all suffer if the medical facilities are not in good hygienic condition.
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