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Clothing Line Business Plan Template [2020 Updated]

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IV. Customer Analysis


You can download the Clothing Line business plan template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name]will serve women in the U.S. aged 25-44 with disposable income.

The precise demographics of this market are as follows:

 United States
Total Population312,796,426
Population Male49.00%
Population Female51.00%
Median Age37.5
Target Population by age
Age 25 to 3413.08%
Age 35 to 4412.94%
Target Population by Income
Income $50,000 to $74,99918.03%
Income $75,000 to $99,99912.97%
Income $100,000 to $124,9998.65%
Income $125,000 to $149,9995.40%
Income $150,000 to $199,9995.12%
Income $200,000 and Over5.34%

Customer Segmentation

We will primarily target the following three customer segments:

  1. Wealthy Women: The line will attract wealthy women looking to dress fashionably.
  1. Independent Fashion Women: These women seek fashion, but look for independent labels and brands
  1. Professional Women: Professional women will seek out high fashions for their career wardrobes

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