IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name]will serve women in the U.S. aged 25-44 with disposable income.
The precise demographics of this market are as follows:
|Target Population by age|
|Age 25 to 34||13.08%|
|Age 35 to 44||12.94%|
|Target Population by Income|
|Income $50,000 to $74,999||18.03%|
|Income $75,000 to $99,999||12.97%|
|Income $100,000 to $124,999||8.65%|
|Income $125,000 to $149,999||5.40%|
|Income $150,000 to $199,999||5.12%|
|Income $200,000 and Over||5.34%|
We will primarily target the following three customer segments:
- Wealthy Women: The line will attract wealthy women looking to dress fashionably.
- Independent Fashion Women: These women seek fashion, but look for independent labels and brands
- Professional Women: Professional women will seek out high fashions for their career wardrobes