V. Competitive Analysis
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Direct & Indirect Competitors
The following independent clothing lines offer unique clothing for women with disposable incomes thus providing either direct or indirect competition for [Company Name]:
Chelsea Flower debuted in 2007 with a soft yet edgy style that the brand is now known for. Strong shapes combined with unexpected details add up to an eclectic mix of sexy and cool. The line provides wearers an effortlessly cool urban chic look that many young women love. After only three years, the label has already found its way into the best stores world-wide and into the closets of major style-setters.
Though the brand matches Sunaj’s price points, the two are stylistically different and appeals to different consumers.
Created by Austrian fashion designer Helmut Lang in 1986, the brand is known for its simple, but refined designs. Relaunched in 2007, the brand now exists more as an affordable label. Now run by new creative directors, the brand continues to maintain its original modern, minimalistic roots while exhibiting a combination of “street edge” and femininity.
Though similar in quality, this brand differs from the Company significantly in style and carries a higher price point.
By emphasizing the art of layering and by embracing eclectic style and sophistication, Haute Hippie acts as a go to brand for fashion basics, layering items and lounge wear. With a designer aesthetic and contemporary pricing, the brand provides inspired everyday looks and attainable luxury.
Though similar to Sunaj stylistically, the brand still bears a higher price point.
|Chelsea||Helmut Lang||Haute Hippie|
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Consumer Demand for Unique Designs: [Company Name] will focus solely on unique clothing not available through mass market channels.
- Management: Our management team has years of fashion experience that allows us to sell to and serve customers in a much more sophisticated manner than our competitors.
- Relationships: Having been in the fashion community for years, [Founder’s Name] knows all of the relevant players and media outlets. As such, it will be relatively easy for us to build branding and awareness of our store.