VI. Marketing Plan
This Section's Contents
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The [Company Name] Brand
[Company Name] seeks to position itself as a respectable, upper-middle-market competitor in the local CBD shop landscape. Customers can expect to receive the highest quality CBD and hemp products for a price somewhere between discount chains and luxury establishments.
The [Company Name] brand will focus on the Company’s unique value proposition:
- Convenient location
- Significant personal attention
- Wide variety of CBD and hemp products
- Online ordering service
- Friendly, customer-focused environment
- Moderate pricing
Promotions Strategy
[Company Name] expects its target market to be individuals working and/or living within a 5-mile radius of its location. [The Company’s] promotions strategy to reach these individuals includes:
Direct Mail
[Company Name] will blanket neighborhoods surrounding its locations with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts, and/or provide other inducements for people to visit the store.
Local Publications
[Company Name] will announce its opening several weeks in advance through publicity pieces in multiple local newspapers and publications. Regular advertisements will run to maintain exposure to relevant markets. Community newspapers and hemp-related publications will be a major promotion effort.
Customer Loyalty Programs
[Company Name] will create a winning customer loyalty program to keep its best clients coming back again and again. The program will include discounts, deals, and promotions that non-loyalty customers will not have access to.
Ongoing Customer Communications
[Company Name] will maintain a website and publish frequent promotions and events.
Social Media
[Company Name] will maintain a solid social media presence to further engage with customers and get suggestions for new products and improvements. Our social media accounts will offer unique promotions and discounts that customers can utilize.
Word of Mouth Marketing
[Company Name] will encourage word-of-mouth marketing from loyal and satisfied clients. The Company will use recommendations and word-of-mouth marketing to grow the customer base through the network of its existing customers. The Company will be incentivizing its existing customer base to encourage their friends to come by and check out our selection.
Pricing Strategy
[Company Name] pricing will be moderate, so customers feel they receive great value when visiting our shop. Pricing will be similar to or lower than the nearby competition.
