CBD Business Plan Template [Updated 2024]

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II. Company Overview

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] is a new CBD shop located in [insert location here]. We sell a wide variety of high-quality organic CBD products for all our customer’s needs. Whether they need edibles to help with their anxiety or cream to reduce their chronic pain, [Company Name] will be able to provide them with what they need for a moderate price.

[Company Name]’s History

[Company Name] is run by [Founder’s Name], who has been in the CBD business for [X] years. He managed another local CBD shop but noticed that the shop was located in an undesirable location. He also believed that the shop did not sell a wide enough variety of CBD products to keep customers coming back. So, he decided to start his own CBD store that would be in a more convenient location and offer a greater variety of products.

[Founder’s Name] incorporated [Company Name] on [date of incorporation]. He has been primarily running the business online from his home but has found a potential retail location to start selling products in-store. Once the lease is approved, all operations will run from there.

Since incorporation, the company has achieved the following milestones:

  • Found a retail location and signed a Letter of Intent to lease it
  • Developed the company’s name, logo, and website located at [website]
  • Created the product list and found companies to source the inventory
  • Created the online store and began selling products
  • Began developing a social media presence

[Company Name]’s Products/Services

Though the list of products will expand once the retail store is established, the current list of CBD products for [Company Name] includes:

  • Oils
  • Edibles
  • Topicals and body care products
  • Capsules
  • Flowers
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