II. Company Overview
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Who is [Company Name]?
[Company Name] is a new CBD shop located in [insert location here]. We sell a wide variety of high-quality organic CBD products for all our customer’s needs. Whether they need edibles to help with their anxiety or cream to reduce their chronic pain, [Company Name] will be able to provide them with what they need for a moderate price.
[Company Name]’s History
[Company Name] is run by [Founder’s Name], who has been in the CBD business for [X] years. He managed another local CBD shop but noticed that the shop was located in an undesirable location. He also believed that the shop did not sell a wide enough variety of CBD products to keep customers coming back. So, he decided to start his own CBD store that would be in a more convenient location and offer a greater variety of products.
[Founder’s Name] incorporated [Company Name] on [date of incorporation]. He has been primarily running the business online from his home but has found a potential retail location to start selling products in-store. Once the lease is approved, all operations will run from there.
Since incorporation, the company has achieved the following milestones:
- Found a retail location and signed a Letter of Intent to lease it
- Developed the company’s name, logo, and website located at [website]
- Created the product list and found companies to source the inventory
- Created the online store and began selling products
- Began developing a social media presence
[Company Name]’s Products/Services
Though the list of products will expand once the retail store is established, the current list of CBD products for [Company Name] includes:
- Topicals and body care products