Box Truck Business Plan Template [Updated 2024]

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IV. Customer Analysis

You can download our Box Trucking Business Plan Template (including a full, customizable financial model) to your computer here.

Demographic Profile of Target Market

[Company Name] will primarily serve wholesalers, retailers, and logistics companies throughout the [location] metro area that may need local transportation services for their products or supplies. It will also serve households in the area.

The business breakdown in the [location] metro area is as follows:

All establishments
Total for all sectors7,860,674
Agriculture, forestry, fishing and hunting23,363
Mining, quarrying, and oil and gas extraction25,732
Wholesale trade409,656
Retail trade1,064,449
Transportation and warehousing237,308
Finance and insurance478,224
Real estate and rental and leasing406,568
Professional, scientific, and technical services914,718
Management of companies and enterprises56,363
Administrative and support and waste management and remediation services419,844
Educational services105,173
Health care and social assistance897,635
Arts, entertainment, and recreation143,396
Accommodation and food services726,167
Other services (except public administration)764,840
Industries not classified7,762

Customer Segmentation

We will primarily target the following customer segments:

  • The business-to-consumers segment consists of retail trade, e-commerce trade and other household delivery services such as restaurant delivery. Retailers use industry participants for delivery between stores, suppliers and customers.
  • The business-to-business segment consists of the delivery of time-sensitive or confidential materials to clients, counterparties or prospective customers. Demand from this market segment has slowed over as many financial transactions and correspondence are now conducted electronically. Participants in this industry deliver medical records, medical equipment and medical specimens to hospitals, doctors and patients.
  • The households segment consists of transportation and delivery of goods between households. Services to this segment include moving house, junk removal, and the like.
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