IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will primarily serve wholesalers, retailers, and logistics companies throughout the [location] metro area that may need local transportation services for their products or supplies. It will also serve households in the area.
The business breakdown in the [location] metro area is as follows:
| All establishments | |
|---|---|
| Total for all sectors | 7,860,674 |
| Agriculture, forestry, fishing and hunting | 23,363 |
| Mining, quarrying, and oil and gas extraction | 25,732 |
| Utilities | 18,965 |
| Construction | 715,641 |
| Manufacturing | 290,936 |
| Wholesale trade | 409,656 |
| Retail trade | 1,064,449 |
| Transportation and warehousing | 237,308 |
| Information | 153,934 |
| Finance and insurance | 478,224 |
| Real estate and rental and leasing | 406,568 |
| Professional, scientific, and technical services | 914,718 |
| Management of companies and enterprises | 56,363 |
| Administrative and support and waste management and remediation services | 419,844 |
| Educational services | 105,173 |
| Health care and social assistance | 897,635 |
| Arts, entertainment, and recreation | 143,396 |
| Accommodation and food services | 726,167 |
| Other services (except public administration) | 764,840 |
| Industries not classified | 7,762 |
Customer Segmentation
We will primarily target the following customer segments:
- The business-to-consumers segment consists of retail trade, e-commerce trade and other household delivery services such as restaurant delivery. Retailers use industry participants for delivery between stores, suppliers and customers.
- The business-to-business segment consists of the delivery of time-sensitive or confidential materials to clients, counterparties or prospective customers. Demand from this market segment has slowed over as many financial transactions and correspondence are now conducted electronically. Participants in this industry deliver medical records, medical equipment and medical specimens to hospitals, doctors and patients.
- The households segment consists of transportation and delivery of goods between households. Services to this segment include moving house, junk removal, and the like.
