V. Competitive Analysis
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Direct & Indirect Competitors
Established in 1976, Rapid Delivery is a local, family-owned company specializing in local deliveries. It maintains a fleet of lift-gate straight trucks, box trucks, parcel vans, and cars that can accommodate a range of pickups and deliveries, including airport pickups.
In addition, Rapid Delivery operates a 10,000 square foot warehouse for short term storage, sorting, and distribution.
It serves food distributors (no refrigeration), auto suppliers, and households. Services include receiving, sorting and shipping freight; general freight delivery; and quick special deliveries (i.e. time-sensitive documents).
Established in 2006, HeaveHo is a last-mile delivery service that specializes in ecommerce deliveries to households. The company contracts with ecommerce companies to sort and deliver packages from its nationwide network of sorting facilities.
HeaveHo optimizes package sorting to ensure on-time delivery, and it allows customers to choose a delivery time slot and/or make changes to destination, time, or delivery specifics. Once a package is delivered, HeaveHo drivers send proof of the delivery to the contracted ecommerce company.
In addition, HeaveHo offers returns. Customers may select a preferred pickup date and time, and HeaveHo will collect the return, without the need for boxes or labels. The company then takes the item(s) back to the sorting center, where it consolidates returns by originating retailer.
Cheetah Transportation is a delivery service and courier providing fast, reliable and affordable services. The company operates a large network of professional drivers, who are dispatched within minutes of a customer’s request. Cheetah’s driver tracking system offers transparency to its customers, providing real-time route tracking, photo and signature capture, and alerts and notifications.
Services include: 4-hour messenger service; 2-hour delivery rush; nonstop messenger service; and medical / dental routes.
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Location: [Company Name]’s business is not limited to the city, because it transports goods throughout the metro area.
- Client-oriented service: [Company Name] will have a full-time customer service and sales manager to keep in contact with clients and answer their everyday questions.
- Management: [Founder’s Name] has been extremely successful working in the industry and will be able to use his previous experience to provide the best sales and customer service experience. His unique qualifications will serve customers in a much more sophisticated manner than [Company Name’s] competitors.
- Relationships: [Founder’s Name] knows many of the local leaders, business managers and other influencers within [location]. With his [x] years of experience and good relationships with business leaders in the area, he will be able to develop an initial client base.