IV. Customer Analysis
You can download the Bar business plan template (including a full, customizable financial model) to your computer here.
Demographic Profile of Target Market
[Company Name] will serve the residents of [company location] and the immediately surrounding areas as well as those who work in [company location ].
The precise demographics of the town in which our bar resides is as follows :
|African American / Black||865||3%|
|American Indian / Alaskan Native||108||<1%|
|Asian / Pacific Islander||9,968||38%|
|Other US (44 states and DC)||9 47||4%|
|Other Countries (63 countries)||6 74||3%|
|Percent of Undergrads age 25 or Older||6%|
We will primarily target the following three customer segments:
- College Students: The establishment will be located near a predominant university and tailor its services and products for its target customer
- Local office workers: Approximately 3,000 individuals work in offices within a quarter mile of our location and we expect a fair portion of these individuals to frequent the establishment from 5:00pm on.
- Local residents: Approximately 1,000 residents live near the surrounding area and a majority will frequent the establishment.