VI. Marketing Plan
This Section's Contents
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
The [Company Name] Brand
The [Company Name] brand will focus on the company’s unique value proposition:
- Convenient locations
- Significant personal attention
- High-end security features
Promotions Strategy
[Company Name] will target businesses and other public locations to secure locations for its ATM machines. [Company Name]’s promotions strategy to reach these businesses includes:
Telephone Marketing
The company will implement an aggressive phone sales blitz to target businesses to let them put their ATM machines in their locations.
Direct Mail
The company will create appealing marketing collateral to target businesses that want ATM machines in their locations.
Website/SEO
[Company Name] will develop a professional website that displays pictures of our locations and lists the services we provide. We will also invest in SEO so that the company’s website will appear at the top of search engine results. [Company Name] will also publish frequent newsletters and blogs to educate our customers on promotions and discounts.
Social Media
[Founder’s Name] will create the company’s social media accounts and invest in ads on all social media platforms. The company will use targeted marketing to appeal to our target demographics.
Direct Mail
[Company Name] will blanket businesses within the city with direct mail pieces. These pieces will provide general information on [Company Name], offer discounts and provide other inducements for businesses to use our services.
Billboard Advertising
We will drive attention toward [Company Name] by leasing a billboard alongside [route or highway]. Advertising on heavily traveled commute routes is an opportunity to alert large numbers of businesses that can benefit from purchasing an ATM.
Pricing Strategy
[Company Name] will price its ATM machines moderately to ensure that businesses are getting a good deal while [Company Name] still makes a profit.
