ATM Business Plan Template [Updated 2024]

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II. Company Overview

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] is a new ATM business located in [Location]. We sell ATM machines to local businesses around the city, especially those that only accept cash. Our machines can be used by any person who is either walking by the business or patronizing the establishment. The ATMs allow all cardholders to take out quick cash, so they can still make their purchase even if their card is not accepted or declined. Businesses who buy our ATMs also reap the profits of the fees that are charged with each withdrawal. Therefore, our ATM machines are guaranteed to increase sales, profits, and overall foot traffic for our clients.

[Company Name]’s History

[Founder’s Name] spent the past year researching the local market and planning out his ideas for an ATM business. [Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation]. The business is currently being run out of [Founder’s Name] private office, but once the build-out on [Company Name]’s office location is finalized, all operations will be run from there.

Upon incorporation, [Company Name] was able to achieve the following milestones:

  • Found a commercial location and signed a Letter of Intent to lease it
  • Developed the company’s name, logo, and website located at [website]
  • Determined equipment and inventory requirements
  • Began recruiting key employees

[Company Name]’s Products/Services

[Company Name] sells ATM machines to local businesses. We offer several models to choose from, all of which include large screen sizes, touch screens, and accessibility features. All of our models accept the following credit cards:

  • Visa
  • American Express
  • Mastercard
  • Discover

We also offer repairs, maintenance, and upgrade services for a fee.

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