IV. Customer Analysis
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Demographic Profile of Target Market
[Company Name] will serve the aging and disabled residents of [company location] and its surrounding areas.
The community of [company location] has thousands of retired, elderly adults who require a greater need of attention. Many of the aging community has diabetes, arthritis, Alzheimer’s, dementia, etc. and require round the clock care. There is also a large segment of disabled adults who have disabilities that make it difficult to live independently.
Below is a demographic breakdown of this area:
|Target Population by Age Group|
|Age 81 and older||18.09%||18.22%|
|Target Population by Income|
|Income $50,000 to $74,999||11.16%||6.00%|
|Income $75,000 to $99,999||10.91%||4.41%|
|Income $100,000 to $124,999||9.07%||6.40%|
|Income $125,000 to $149,999||9.95%||8.02%|
|Income $150,000 to $199,999||12.20%||11.11%|
|Income $200,000 and Over||32.48%||54.99%|
We will primarily target the following four customer segments:
- Elderly individuals who are being released from the hospital and their doctors highly recommended for them to reside in a facility that can provide 24-hour care.
- Elderly patients who had a recent fall and require physical and/or occupational therapy to heal from their injury.
- Elderly patients who are suffering from Alzheimers or dementia and would require constant oversight and attention.
- Disabled individuals who are unable to live independently and require 24-hour care and attention to enable a comfortable and enjoyable quality of life.