IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the community residents of [location] and its surrounding areas. Any child or adult that loves arcade games is welcome to our arcade.
Customer Segmentation
Though we accepted everyone who has a love for arcade games, we will specifically target the following three customer segments:
- Families: Arcades are a timeless location for families to frequent and enjoy themselves after a long week of school and work. Therefore, we will market the numerous family-friendly games and activities we have that parents and kids can enjoy together.
- Adult Arcade Fans: Arcades aren’t just for kids. People of all ages can enjoy the activities that our arcade has to offer. Therefore, we will market to adults as well and keep our arcade open late to accommodate their busy work schedules.
- Groups And Parties: Arcades are the perfect setting for large groups, parties, and other get-togethers. Therefore, we will make sure to showcase our large building, private rooms for parties, and the variety of activities we offer to large groups.
