Arcade Business Plan Template [Updated 2024]

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II. Company Overview

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] is a new arcade located in downtown [location]. We offer a variety of games and activities to enjoy, including vintage arcade games, skill-based games, and modern gaming experiences. Customers can enjoy our food and drink offerings as they play and can purchase select merchandise and gear. The arcade is open seven days a week from 11:00 a.m. to 10:00 p.m. allowing both families and adults the opportunity to frequent our establishment.

[Company Name] is led and run by [Founder’s Name], who has worked in the industry for [X] years. [Founder’s Name] has managed some of the most popular arcades and similar establishments throughout the region during his career. His time managing similar businesses has helped him understand what makes arcades successful as well as what keeps customers coming back. He also gained an in-depth knowledge of all aspects of an arcade business, including the operations (e.g., running day-to-day operations) and management (e.g., staffing, marketing, etc.) sides of the industry. His goal is to utilize this knowledge and skills to build the most popular arcade in [location].

[Company Name]’s History

[Founder’s Name] incorporated [Company Name] as an S-Corporation on [date of incorporation] and found a potential retail location soon after. The business is currently being run from [Founder’s Name]’s home, but once the lease on [Company Name]’s retail location is finalized, all operations will be run from there.

Since incorporation, the company has achieved the following milestones:

  • Found a retail location and signed a Letter of Intent to lease it
  • Developed the company’s name, logo, and website located at [website]
  • Created the initial food and drink menu
  • Determined the initial selection of games and found arcade machine suppliers
  • Determined equipment and inventory requirements
  • Began recruiting key employees with experience in the butcher industry

[Company Name]’s Products/Services

[Company Name] will provide numerous games to entertain our patrons. The games will range from old-school classics to the hottest new releases. Some example games include:

  • Pac-Man
  • Paperboy
  • Street Fighter
  • Mario Bros.
  • Mario Kart
  • Dance Dance Revolution
  • Pinball

We will also offer a wide selection of food and drinks for patrons to enjoy while they play around the arcade. Customers can also purchase merchandise with our logo and business name to show others their love for our arcade.

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