V. Competitive Analysis
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Direct & Indirect Competitors
The following establishments are located within a ten-mile radius of [Company Name], thus providing either direct or indirect competition for customers:
Dave & Buster’s
Dave & Buster’s has been the go-to family arcade experience for decades. Providing numerous modern and vintage arcade experiences, game lovers of all ages will find something to enjoy during their visit. Dave & Buster’s also provides a wide selection of food items to enjoy while gaming throughout the facility.
Though Dave & Buster’s has seen success over the past few decades, many complain that it can be quite a costly experience, especially for large families. Food and drink options are overcharged, and the prizes require too many tickets. A family can easily spend hundreds of dollars in a single night. Families who frequent [Company Name] will find all the prices to be much more reasonable.
Arcade Extravaganza is a local arcade that caters to lovers of the vintage era of classic arcade games. Here you will find all the games you grew up with, including Pac-Man, Mario Bros., and Pinball. It’s a great establishment for anyone wanting to feel nostalgic and take a break from the craziness of modern life.
Arcade Extravaganza exclusively provides only classic arcade games. Therefore, anyone looking for modern games and activities will not find what they are looking for while patronizing Arcade Extravaganza. Anyone interested in more modern games and activities will prefer to frequent [Company Name].
Chuck E Cheese
Chuck E Cheese has been a staple for kids and family entertainment for decades. Providing numerous games and activities, Chuck E Cheese is a great place to take your kids for a party, event, or night out. Though not specifically an arcade, this business offers numerous arcade games as well as other activities you would find in similar establishments.
Chuck E Cheese’s has lost much of the good reputation it built up decades ago. From low-quality food and prizes to unpleasant staff, the business is no longer the go-to place for families. As such, much of their previous target demographic will be looking for a similar establishment that can provide a much better experience.
[Company Name] enjoys several advantages over its competitors. These advantages include the following:
- Management: Our management team has years of experience in the arcade business that will prove invaluable.
- Location: [Company Name]’s location is located in a safe area that is easily accessible by car, foot, or public transportation.
- Affordability: [Company Name] will aim to price its games, food, and merchandise moderately so that no one has to break the bank to have a fun night.