V. Competitive Analysis
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Direct & Indirect Competitors
Boho Cottages
Boho Cottages is a luxury cabin rental company nestled in a mountain community. Boho Cottages are located near Redwood National Park and the Trinity Alps Wilderness. Boho’s six cabins feature elegant amenities, like walk in tiled showers with heated floors, soaking tubs, quality linens, fireplaces, outdoor grills, convenience kitchens, original artwork, XM Radio, Direct Dish Satellite, 32″ plasma flat screens, wi-fi, and large furnished screened in porches. Each cabin also has its own private outdoor area.
The cottages are owned and operated by a local family, who are available to offer recommendations on activities, events, and sightseeing in the area.
Little Creek Cottages
Established in 1928, Little Creek Cottages is a collection of individual cabins strewn about in a dense forest of oaks, madrones and old growth Douglas Fir trees. Rooms feature Wifi, satellite TV, new heating and cooling throughout and fresh bathrooms.
Little Creek offers 7 cottages, many of which have been completely remodeled and updated. Each cabin accommodates between 2 and 4 guests. The surrounding area offers white water rafting, parks, live theater, redwood viewing, museums, and wineries.
River Houses
River Houses is a Humboldt County Vacation Rental available in the mountains. The houses can accommodate up to 10 people. The kitchen is fully equipped and the living room has stereo and wifi access. The pool area features a 9ft deep solar heated saltwater pool, shaded outside dining, lounge chairs, umbrellas, and water toys. Guests may also avail the grassy lawn area to play games and enjoy a campfire (seasonal).Other amenities include games, books, and toys for adults and kids.
River Houses is situated on the Trinity River, where guests may swim, white water and calm water float, fish, paddle board, snorkel, and view wildlife. The surrounding area offers a variety of wineries, organic farms and restaurants.
Competitive Pricing
Vacation Rental pricing varies widely depending on location, property type, amenities and dates of travel.
Competitive Advantage
[Company Name] enjoys several advantages over its competitors. These advantages include:
- Location: [Company Name]’s location in the downtown area is central to the airport, tourist attractions, corporate center, downtown, shopping district, and restaurants.
- Business Amenities: All of [Company Name] vacation properties have basic business amenities including high speed internet.
- Management: The management team has years of business and marketing experience that allows the company to market and serve customers in the same manner as its most sophisticated competitors.
- Relationships: Having lived in the community his whole life, [Founder’s Name] knows all of the local leaders, as well as many of the area’s newspaper reporters and other influencers. As such, it will be relatively easy to build the [Company Name] brand.
