IV. Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve the residents of [company location] and the immediately surrounding areas as well as those who work in [company location ].
The precise demographics of the town in which our bar resides is as follows :
UNDERGRADUATE PROFILE | ||
---|---|---|
TOTAL ENROLLMENT | 25,928 | |
GENDER | ||
Women | 14,349 | 55% |
Men | 11,579 | 45% |
RACE ETHNICITY | ||
African American / Black | 865 | 3% |
American Indian / Alaskan Native | 108 | <1% |
Asian / Pacific Islander | 9,968 | 38% |
Hispanic | 3,812 | 15% |
International | 1,075 | 4% |
White | 8,861 | 34% |
Race/Ethnicity unknown | 1,239 | 5% |
GEOGRAPHIC DISTRIBUTION | ||
California | 24,307 | 94% |
Other US (44 states and DC) | 9 47 | 4% |
Other Countries (63 countries) | 6 74 | 3% |
AGE | ||
Average age | 21 | |
Percent of Undergrads age 25 or Older | 6% |
Customer Segmentation
We will primarily target the following three customer segments:
- College Students: The establishment will be located near a predominant university and tailor its services and products for its target customer
- Local office workers: Approximately 3,000 individuals work in offices within a quarter mile of our location and we expect a fair portion of these individuals to frequent the establishment from 5:00pm on.
- Local residents: Approximately 1,000 residents live near the surrounding area and a majority will frequent the establishment.