IV.Customer Analysis
This Section's Contents
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Demographic Profile of Target Market
[Company Name] will serve women in the U.S. aged 25-44 with disposable income.
The precise demographics of this market are as follows:
United States | |
---|---|
Total Population | 312,796,426 |
Population Male | 49.00% |
Population Female | 51.00% |
Median Age | 37.5 |
Target Population by age | |
Age 25 to 34 | 13.08% |
Age 35 to 44 | 12.94% |
Target Population by Income | |
Income $50,000 to $74,999 | 18.03% |
Income $75,000 to $99,999 | 12.97% |
Income $100,000 to $124,999 | 8.65% |
Income $125,000 to $149,999 | 5.40% |
Income $150,000 to $199,999 | 5.12% |
Income $200,000 and Over | 5.34% |
Customer Segmentation
We will primarily target the following three customer segments:
- Wealthy Women: The line will attract wealthy women looking to dress fashionably.
- Independent Fashion Women: These women seek fashion, but look for independent labels and brands
- Professional Women: Professional women will seek out high fashions for their career wardrobes